Hi there! I’m Alessandro

I'm a UX/UI & Product

designer creating digital

products that put users at

the heart of every experience

Hi there! I’m Alessandro

I'm a UX/UI & Product designer creating digital products that put user at the earth of every experience

My Expertise

I turn bold ideas into meaningful digital experiences through

Product Design

Product Design

Key Competencies:
  • Product Thinking and MVP definition
  • Feature prioritization with Roadmap alignment
  • Design Systems and Scalable UI Components
  • Cross-functional collaboration with PMs and devs
  • Rapid Prototyping for testing and validation

User Research

User Research

Key Competencies:
  • User Interviews and Usability Testing methods
  • Survey design and Analysis (open/closed)
  • Personas creation and Empathy Mapping
  • Card Sorting, Tree Testing, and Hierarchy Validation
  • Customer Journey Maps with Insight Clustering

Interaction Design

Interaction Design

Key Competencies:
  • User Flows and detailed Task Analysis
  • Wireframes from low to high fidelity levels
  • Microinteractions, Animations, and Transitions
  • States, Logic, and Edge Case Mapping
  • Prototyping for testing, validation, and iteration

Visual Design

Visual Design

Key Competencies:
  • UI Kits and comprehensive Style Guides
  • Color, Typography, and Scalable Layout Systems
  • Brand adaptation with Visual Consistency
  • Iconography design and Visual Storytelling
  • Responsive layouts and Adaptive design patterns

UX Writing

UX Writing

Key Competencies:
  • UX Microcopy and clear Calls To Action
  • Onboarding Flows and engaging Empty States
  • Error Messages, Alerts, and Confirmations
  • Voice, Tone, and Brand consistency
  • Content Hierarchy for clarity and readability

Accessibility

Accessibility

Key Competencies:
  • WCAG & ARIA guidelines implementation
  • Color Contrast and Readability Testing
  • Semantic HTML with structured Focus Order
  • Screen Reader setup and Content Optimization
  • Accessible forms, labels, and input fields

AI-Aware Design

AI-Aware Design

Key Competencies:
  • Prompt Design for wireframes, flows, copy
  • AI-Assisted Prototyping of UI screens
  • Research synthesis with clustering tools
  • Predictive Testing through AI-based scenarios
  • Ethics & Inclusion in AI-driven experiences

Service Design

Service Design

Key Competencies:
  • Service Blueprinting & Journey Mapping
  • Frontstage/Backstage orchestration
  • Co-creation Workshops with users/stakeholders
  • Before–During–After Scenario design
  • Complex Flow Modeling & Role Mapping

Product Design

Product Design

  • Product Thinking and MVP definition
  • Feature prioritization with Roadmap alignment
  • Design Systems and Scalable UI Components
  • Cross-functional collaboration with PMs and devs
  • Rapid Prototyping for testing and validation
Tap anywhere to close

User Research

User Research

  • User Interviews and Usability Testing methods
  • Survey design and Analysis (open/closed)
  • Personas creation and Empathy Mapping
  • Card Sorting, Tree Testing, and Hierarchy Validation
  • Customer Journey Maps with Insight Clustering
Tap anywhere to close

Interaction Design

Interaction Design

  • User Flows and detailed Task Analysis
  • Wireframes from low to high fidelity levels
  • Microinteractions, Animations, and Transitions
  • States, Logic, and Edge Case Mapping
  • Prototyping for testing, validation, and iteration
Tap anywhere to close

Visual Design

Visual Design

  • UI Kits and comprehensive Style Guides
  • Color, Typography, and Scalable Layout Systems
  • Brand adaptation with Visual Consistency
  • Iconography design and Visual Storytelling
  • Responsive layouts and Adaptive design patterns
Tap anywhere to close

UX Writing

UX Writing

  • UX Microcopy and clear Calls To Action
  • Onboarding Flows and engaging Empty States
  • Error Messages, Alerts, and Confirmations
  • Voice, Tone, and Brand consistency
  • Content Hierarchy for clarity and readability
Tap anywhere to close

Accessibility

Accessibility

  • WCAG & ARIA guidelines implementation
  • Color Contrast and Readability Testing
  • Semantic HTML with structured Focus Order
  • Screen Reader setup and Content Optimization
  • Accessible forms, labels, and input fields
Tap anywhere to close

AI-Aware Design

AI-Aware Design

  • Prompt Design for wireframes, flows, copy
  • AI-Assisted Prototyping of UI screens
  • Research synthesis with clustering tools
  • Predictive Testing through AI-based scenarios
  • Ethics & Inclusion in AI-driven experiences
Tap anywhere to close

Service Design

Service Design

  • Service Blueprinting & Journey Mapping
  • Frontstage/Backstage orchestration
  • Co-creation Workshops with users/stakeholders
  • Before–During–After Scenario design
  • Complex Flow Modeling & Role Mapping
Tap anywhere to close

Skills Snapshot

Tools & Languages

Figma

Webflow

WordPress

Canva

Photoshop

Illustrator

HTML

CSS

Chat GPT

Figma

Webflow

WordPress

Canva

Photoshop

Illustrator

HTML

CSS

Chat GPT

The right tools help turn ideas into great products. These are the platforms I use daily to design, prototype, and deliver quality work.

Solid foundations

Design is an evolving discipline — that’s why I keep building my skills through ongoing education, certifications, and real-world practice.

Send Me a Message

I'm always open to conversations about new projects and opportunities